Design Portfolio (Framer)
My main product design portfolio: UI/UX case studies, web and mobile app designs, dashboards and landing pages for clients across SaaS, e-learning, e-commerce and real estate.
UI/UXProduct design
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Tokuma Sime Tola
New talent@tokumasime
Product Designer (UI/UX) & Web Developer | AI Trainer | Amharic & Oromo Language Specialist
New talentFrom $12/hrAddis Ababa, EthiopiaHires and manages projectsProvides services0 views
Track record
0
Projects done
New
Talent rating
Open
Availability
About
I'm a product designer and web builder with 4+ years of experience creating clean, user-friendly web and mobile experiences, and a Top-Rated Freelancer on Upwork. I've worked remotely with teams in the Netherlands, USA and Bulgaria, designing AI-powered e-learning platforms, real estate dashboards, Shopify storefronts and high-converting landing pages. As Lead Designer at Helder Technologies Solution, I lead and mentor a design team delivering projects for local and international clients. Today I also build complete websites and web apps from design to launch. Because I come from UX, I build with the user in mind: responsive, fast and easy to use. I also work in AI training and evaluation: creating and reviewing AI tasks, evaluating AI-generated UI/UX designs, and reviewing language outputs in English, Amharic and Afaan Oromo. B.Sc. in Leather Product Engineering (Gold Medalist, Bahir Dar University).
Experience
Lead Designer
Helder Technologies Solution · Addis Ababa, Ethiopia
2023-06 – Present
Lead a team of designers on web and mobile projects, ensuring high-quality, user-focused designs. Mentor junior designers and guide design reviews to maintain consistency and quality standards. Deliver projects for local and international clients on time.
Senior Product Designer
Abidor · Bulgaria (Remote)
2025-12 – Present
Led UX optimization of complex dashboard interfaces, improving usability and data visualization clarity. Designed high-converting landing pages for real estate platforms with streamlined user flows and CTAs. Conducted design audits and implemented design system improvements for consistency and scalability.
Product Designer
BrainBite · Den Bosch, Netherlands (Remote)
2025-09 – Present
Designed intuitive interfaces for an AI-powered personalized e-learning platform for children aged 6+. Created user flows supporting storytelling, gamification and 1-on-1 AI mentorship features. Collaborated with cross-functional teams to translate educational goals into engaging digital experiences.
Tokuma Sime Tola
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